Marketing Sustainability

Up Marketing understands, practices, and promotes sustainable business.

Paul Cassel, president and CEO, traces his roots in commercial environmentalism back to the 1980's when he was active in helping environmental organizations engage with market oriented initiatives to both spread their messages and fund their operations, a fairly novel concept at the time.

Up Marketing continues in this vein today assisting ENGOs, trade associations, government bodies and private sector operations seeking to commercialize and educate their audiences about sustainable behaviours, processes, products and services.

We also comprehend the importance of underpinning the marketing and communications of sustainability themed messages with an enterprise commitment to responsible practice.  This includes: purchasing power generated by renewable sources; using environmentally certified consumables such as FSC paper; utilizing energy efficient equipment and reducing consumption in work and office spaces; reducing our carbon footprint; considering social environmental impacts throughout the supply chain; supporting NGOs and communities in your marketplace; and imbuing a general commitment to energy efficiency, reduction of consumption and cradle-to-cradle recycling throughout the organization.

At Up Marketing, we endeavour to promote sustainable business practice and encourage the contribution of ideas from all our trading partners as to how we can help our clients set best practice examples in corporate sustainability and communicating their commitments.