ELFA - Bringing Sweden's Home Storage System to Canada

Business Need:  ELFA, a leading North American distributor of home storage solutions, wanted to develop a co-op advertising  program to support their Canadian dealers. Overall, the program needed to raise consumer and trade awareness of the ELFA system, generate leads and increase sales.

What Up Marketing did: Up Marketing developed and executed a national co-op and regional advertising program. We planned a series of advertisements in Canada’s leading shelter publications supplemented by opportunistic ad placements in regional publications over the course of the year.

The Result: An immensely successful program that drove phenomenal growth in consumer awareness and sales for ELFA and their participating Canadian Dealers - an 82% increase in annual Canadian sales compared 16% in the United States. We let the market know about this result with a press release that earned national exposure for ELFA North America.