Ted Rogers School of Management at Ryerson University

Business Need: The Ted Rogers School of Management (TRSM) offers an MBA, an MSC in Information Technology and a number of undergrad programs. Having previously developed Corporate Social Responsibility messaging and print advertising for TRSM, Up Marketing was brought in to develop a "blitz” campaign to increase enrollment in the post-grad programs in late summer.

What Up Marketing did: Up Marketing researched online options and negotiated the "takeover” of a prominent nationally sponsored online ranking, building for TRSM an animated leaderboard, a series of big box ads and info session invite "bookends”.  The online campaign also included a custom background for the TRSM twitter page, "HootSuite monitoring, a Google Adwords campaign and training for TRSM staff.  In the process, Up Marketing introduced a new tag line for the TRSM MBA program.

The Result: Enrolment surpassed the targets and Up Marketing is now working on an innovative out-of-home/online campaign to launch in 2011.