About Up Marketing

Up Marketing is a full service marketing consultancy and media placement agency. The services Up Marketing provides include all aspects of media planning and buying, marketing and promotional strategy, branding, press promotion and the design and production of advertising and promotional material and sales tools.  We serve commercial, institutional and NGO clients across Canada, the US and Europe.

While we provide a great range of services, Up Marketing’s primary role is to provide you with an unbiased, comprehensive view of your advertising and promotional activities and to develop and evaluate your future options.  Secondarily we offer you the ability to outsource related activities.  We are also routinely able to offer media at discounted rates and to facilitate media coverage, sponsorship and promotional opportunities at trade and consumer shows.

President, Paul Cassel, has over 25 years of international marketing experience, which includes consumer retail, designer products, manufacturing and major league sports. In 2004, on the foundation of his experience in world markets, media planning and design, Up Marketing was born.

Up Marketing experienced rapid growth from the outset, executing local, provincial, national and international campaigns.  Up Marketing’s participation in large scale consumer targeted energy conservation campaigns resulted in the formation of the Green Group with three other firms. The Green Group provides integrated marketing, communications, media relations and opinion polling research services focused on energy, the environment and the home.